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Online Advertising
We differentiate your business from competitors
through online advertising
Unlike SEO optimization campaigns, where the costs are lower but the implementation period takes more time, correctly configured online advertising campaigns deliver results considerably quicker.
At the same time, with 90% of customers claiming that online advertising influences their buying decisions, whether you want to increase sales or brand awareness, pay-per-click campaigns are a requirement for any online marketing strategy.
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Therefore, it is essential when creating the marketing plan to give adequate importance to all sales channels and marketing strategies.
Although it doesn't take long to set up such a campaign, to optimize your budget and maximize results, we need to identify several aspects that help us discover the behavior of potential customers and highlight the benefits of your company. And to obtain the highest return on investment (ROI), everything involves time and know-how for research, testing, and constant evaluation.
As a PPC agency, to ensure we reach potential customers at optimal costs, it's essential to provide services covering broad advertising platforms. At NIX Creative Marketing, we take advantage of the benefits from each platform so that we can effectively promote our client services and products regardless of the country and language we focus on.
Considering the specifics of the business, we are targeting the audience while creating content that attracts and differentiates your company from competitors in the buying process. Finally, we monitor the campaigns and look for other online advertising possibilities to ensure that we provide excellent development opportunities for your business.
Google Ads Services
The Google Ads platform offers us all types of campaigns we need, whether we want to create brand awareness, promote a product, or do remarketing or retargeting: Search, Display, Video, Shopping, Discovery, Local, Smart, Performance Max. Thus, we have the opportunity to attract the attention of potential customers in all stages where they can be in the purchase process.
YouTube Ads Services
Considering that 66% of shoppers state that they have made purchases inspired by content on YouTube, it is the second most influential digital channel in the buying process.
From banners to video ads, the YouTubeAds platform provides various ways to promote your business, helping you quickly achieve the objectives of your video campaigns.
Facebook Advertising
Although it is the most popular social media platform, Facebook algorithms limit the number of users your post reaches organically. On average, an unpromoted post reaches 6.4% of those who liked your page, but the positive part is that it gives us a wide range of criteria by which we can filter the audience when we pay for advertising and promote the posts.
Instagram Advertising
Used generally when the target audience is young (71% of active users are up to 35 years old), but not only; 200 million users on this platform visit at least once a day a company profile, and 30% of the total number of users purchased a product discovered on Instagram.
LinkedIn Advertising
Used by some small businesses only to post available jobs and by some users to look for a new job, LinkedIn is the leading B2B social networking platform. With 61 million users with a leadership position and 40 million users with a decision-making position in the companies they belong to, this platform has a B2B conversion rate 3 times higher than other major advertising platforms, including Google Ads.
TikTok
Advertising
With over 1 billion global users, the Tik Tok Ads platform is recommended for advertising especially when the target audience is up to 30 years old. The platform offers different options to promote products or services. For example, we can create in-feed video ads, which appear between the videos of other users, or brand takeover ads, which take up the entire screen when opening the app.
Twitter Advertising
Much more used in the US than in other countries, Twitter remains a relevant social media promotion platform. Its users spend 26% more time watching ads than on other platforms, and 53% of their total are willing to buy a product recently launched on the market.
Microsoft Advertising
Although 85% of Bing users are in the US, this platform can be a solution for companies in other countries looking to promote at a fair price and do not necessarily want to compete with too many companies on other more well-known advertising channels. (Microsoft ads have a 45% higher CTR than Google Ads)
Waze Advertising
With over 130 million daily active users globally, this type of advertising is basically recommended for those who have stores open in various locations and want to attract customers to these showrooms.