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Social Media Marketing
We create communities and positive experiences through Social Media
Effective social media marketing campaigns help search engines and future customers to discover your business. Whether you want to grow brand recognition in the marketplace, encourage communication with your target audience, or increase conversions on your site, you need to get people talking about your business on Social Media platforms.
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In business development attracting new buyers is as essential as retaining existing ones. Therefore, it is often necessary to reach the part of the population that has not yet heard about your product, about which you do not have much data. To increase market share, you must reach this segment of potential customers, and communication strategies on Social Media are the handiest tool.
That may seem a simple activity, and many small businesses choose to deal internally with the job or post simple promotional texts for products and services. Although to get results on Social Media, you need to create a consistent strategy and community.
A large part of the population spends more than 3 hours/day on social channels, but they do it to have access to various information, to socialize with other people with whom they share the same interests. It is fundamental to be present in Social Media, not just to try to sell something or to promote your products. But, more importantly, be active in the sense that you are trying to solve a problem that your followers are facing.
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Therefore, at Nix Creative Marketing digital agency, we make sure that we follow all the necessary steps to create positive experiences and make the business known to your potential customers. Our team researches, identify objectives, and targets the public. We develop and plan the content posting, track, and report results, to ultimately help you increase conversions, customer community, and brand awareness.
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We know that more important than being present on every social media channel is to constantly produce quality content with the potential to share and build relevant conversations for your audience. For this reason, we develop different strategies and adapt the messages created according to the social platform and statistical data to ensure that your business has a positive impact on visitors.
It has over 1.73 billion active users worldwide, most of them being part of Generation X and millennials. The platform is mainly used for advertising and brand awareness, having a better impact on B2C business. An interesting statistic shows that 74% of high-income people are Facebook customers, this platform being according to these criteria over LinkedIn, but surpassed by YouTube.
It has over 1 billion active users, the vast majority being part of the millennial generation. Over 25 million companies have an Instagram account, and the platform is used for B2C advertising, natural-looking media, behind the scenes, and user-generated content. Spending an average of 28 minutes on the platform, 70% of shopping enthusiasts use Instagram to discover products, and 60% of people conclude they are discovering new products on Instagram.
It has over 2 billion connected users worldwide, most of them part of the Z and millennial generations. The platform is used for B2C for entertainment, instructional videos, and brand growth. The average YouTube viewing session is up 50% year-over-year, now almost 40 minutes. 95% of the global internet population follows YouTube, and 62% of companies are present on this platform.
It has over 675 million active users worldwide, most of them part of the baby boomers, generation X, and millennials. The platform is predominantly used for B2B relationships, business development, and for employment. LinkedIn accounts for more than 50% of all social media traffic to B2B websites and blogs. And on average, 80% of potential B2B customers come from LinkedIn, compared to 13% on Twitter and 7% on Facebook.
It has over 139 million active users worldwide, most of them part of the millennial generation. The platform is basically used for public relations and customer service, both in B2C and B2B relations. Although it has fewer active users, tweets are viewed monthly through third-party platforms by 1.6 billion unique users. 31% of Twitter users are between 18-24 years old, 27.3% are between 25-34 years old, and 40% of all users claim that they bought a product due to the tweet of an influencer.
It has over 139 million active users worldwide, most of them part of the millennial generation, and 71% of users are women. The platform is used for public relations and customer service, both in the B2B relationship and visual advertising in the B2C industry. While 72% of users use Pinterest to decide what to buy offline, 83% of weekly active users made a purchase based on the content they saw on the Pinterest page of various brands.